Old Spice, The Dark Knight and Other Transmedia Pioneers
Having interviewed internet filmmaker Alexis Niki for a blog post about transmedia during Social Media Week in February, I was excited to hear a couple weeks ago that she was speaking again in Paris at...
View ArticleHow Your Neighborhood Superheroes Can Optimize Your Marketing Decisions
This is a guest post from Jason Kapler, of Networked Insights. Between The Avengers, The Amazing Spider-Man, and X-Men First Class, Marvel’s superheroes are proving that comic characters no longer just...
View ArticleMore Than Just Comic Books: Review of Comic Con 2012
This is a guest post by Lisa Chau and Daniel Vahab. What began over 40 years ago as a comic book convention has flourished into a pop culture bonanza full of devoted fans and big-name celebrities,...
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